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Web Application of E-Shop
Kmoščák, Ondřej ; Techet, Jiří (referee) ; Lukáš, Roman (advisor)
This bachelor´s thesis dealts with the issue of web e-commerce with sporting goods. There was a claim to implement the advanced web application of e-commerce with the emphasis on the safety factor, agreeable design, tenuity and intuitiveness of work with the e-commerce. What´s more, there is discussed the simple predictive method, anticipated trend in price of the product. The information system was implemented by means of PHP, MySQL and JavaScript for the platform Apache.
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Proposal of marketing communication of APM Sport store
Jelínková, Kristýna ; Ruda, Tomáš (advisor) ; Pecinová, Markéta (referee)
Title: The Proposal for Marketing Communication of "APM Sport" store Goals: The goal is to analyze and evaluate the current marketing comunication of the "APM Sport" store, based on the acquired data and findings and propose a new improved marketing communication of the store. Methods: Methods of both qualitative and quantitative reseach have been employed to assess the marketing communication, specifically an interview with instuctions and analysis of internal documents. Later these methods were suplemented by quantitative research, namely polling of both actual and potential customers. Results: The output of the work is a proposal for the improvement of the marketing communication of "APM Sport" store, including new means of communication and efficiency improvement of the current means. It is particularly the enhancement of the loyalty program, personal sale during the outgoing events and increase of PR cooperation. Newly there is a proposal for communal outdoor events, employment of outdoor advertising and guerilla marketing. Keywors: customer, polling, communication mix, promotion, sporting goods
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Web Application of E-Shop
Kmoščák, Ondřej ; Techet, Jiří (referee) ; Lukáš, Roman (advisor)
This bachelor´s thesis dealts with the issue of web e-commerce with sporting goods. There was a claim to implement the advanced web application of e-commerce with the emphasis on the safety factor, agreeable design, tenuity and intuitiveness of work with the e-commerce. What´s more, there is discussed the simple predictive method, anticipated trend in price of the product. The information system was implemented by means of PHP, MySQL and JavaScript for the platform Apache.
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Consumer decision-making process on sporting goods market
Truksová, Lucie ; Filipová, Alena (advisor) ; Koudelka, Jan (referee)
This master thesis is focused on the analysis of consumer behaviour on the sporting goods market, especially cycling and skiing products. I connected and used in practice my long-lasting interest and experience in both those sports with my knowledge of consumer behaviour gained during my university of economics study. In the beginning of the thesis, there is described theory of consumer decision-making and market segmentation. The core part of the thesis is dedicated to analysis of research. Its goals are to gain complete overview about consumer behaviour on sporting goods market and about consumer preferences, to phrase typical consumer behaviour of cyclists and skiers, to compare their behaviour, find their common and different parts and deduce an appropriate recommendation for retailers.
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